The Fetish

An object of unreasonably excessive attention or reverence


         We are at a point where everything and nothing seems to be true. We live today a concept of truth that stands in blatant contradiction to any supra-societal and supra-historical approach of truth and knowledge...

Every criticism ultimately exposes itself as an aesthetic attraction. And these morsels are greedily absorbed by modern, liberal society, and so any criticism that was able to hide until then immediately dissolves into supple popularities.
Time to think about the fetish.

Essentially, fetishism is the attribution of inherent value, or powers, to an object. Initially, the Portuguese developed the concept of the fetish to refer to the objects used in religious practices by West African natives.

The theory of fetishism was articulated at the end of the eighteenth century by G. W. F. Hegel in Lectures on the Philosophy of History. According to Hegel, Africans were incapable of abstract thought, their ideas and actions were governed by impulse, and therefore a fetish object could be anything that then was arbitrarily imbued with imaginary powers..

Oh yes, having power!

Karl Marx already wrote in Capital about the fetish character of the commodity and its mystery: "At first glance, a commodity seems to be a trivial thing. But if you look more closely, you can recognise its metaphysical subtleties and theological quirks in the commodity.

We too have become commodity.

Later Guy Debord has found in the concept of the spectacle the point at which one can leverage contemporary society.




The fetishism of commodities is a deterministic myth, designed to conserve the existing order by convincing the people in it that they can do no other. By picturing themselves as unfree, men make themselves unfree: their prophecy of powerlessness is self-fulfilling. How can this paralysing picture be shattered, this confusion dispelled?

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